Question 1

What does GLOBALD do?

Accepted Answer

GLOBALD is a catalog optimization platform built for the age of AI. Our algorithm audits, fixes, optimizes, and distributes your product content — automatically. It connects directly to your existing platforms (Amazon, Mercado Livre, Shopify, VTEX, and more), so there's no migration or new software to learn.

Question 2

What is ChatGPT Shopping?

Accepted Answer

ChatGPT Shopping is OpenAI's product discovery experience, powered by the Agentic Commerce Protocol (ACP). Instead of browsing links, consumers describe what they need and ChatGPT recommends specific products with visual comparisons, prices, and reviews — all in one conversation. Major retailers like Target, Walmart, Sephora, and Best Buy are already integrated. For brands, this means your product data quality directly determines whether you appear in these AI-powered recommendations or get skipped entirely.

Question 3

What results can I expect with GLOBALD?

Accepted Answer

Results vary by catalog size and current data quality, but our customers typically see: up to 40% increase in catalog team productivity, 60% faster time-to-market for new products, up to 23% increase in sales, significant reduction in suppressed or rejected listings, and improved visibility in both traditional search and AI recommendation engines.

Question 4

What is AEO (Answer Engine Optimization)?

Accepted Answer

AEO is the practice of structuring your content so that AI-powered answer engines — like Google AI Overviews, voice assistants, and featured snippets — can understand, reference, and recommend your brand. Unlike traditional SEO that focuses on ranking links, AEO focuses on making your content the direct answer. For e-commerce, this means structured product data, clear specifications, and authoritative content that AI systems can confidently cite when consumers ask questions about products in your category.

Question 5

What is GEO (Generative Engine Optimization)?

Accepted Answer

GEO is a subset of AEO focused specifically on generative AI platforms like ChatGPT, Perplexity, and Google Gemini. These systems don't just retrieve links — they generate original responses that recommend specific products. GLOBALD helps by structuring your product data for AI readability, generating conversational and context-rich descriptions, ensuring cross-platform consistency, and creating an llms.txt file so AI agents can understand your brand instantly. Our algorithm continuously learns what makes products get recommended — and applies those patterns across your entire catalog.

Question 6

What is Agent Commerce and why should my brand care?

Accepted Answer

Agent Commerce is a new paradigm where AI agents autonomously research, compare, and purchase products on behalf of consumers. Unlike traditional e-commerce where humans browse product pages, AI agents process structured data to make decisions. Brands with incomplete or poorly formatted catalog data are systematically ignored by these agents — much like unoptimized websites lost visibility in the early days of Google.

Question 7

How much revenue do companies lose from bad product data?

Accepted Answer

According to McKinsey, e-commerce companies lose up to 23% of revenue due to incomplete or inconsistent product data. This manifests as lower conversion rates, higher return rates, suppressed listings, and lost visibility in both traditional search algorithms and AI recommendation engines.

Question 8

Do I need a PIM or a catalog optimization tool?

Accepted Answer

Traditional PIMs are excellent for storing and distributing data, but they don't optimize content with AI. GLOBALD goes beyond storage: it audits, fixes, optimizes, and distributes your content automatically — including optimization specifically for LLMs and AI agents. It integrates directly into your existing stack, so there's no need to migrate to another platform.

Question 9

Can AI really generate professional product images?

Accepted Answer

Yes. GLOBALD's AI generates white backgrounds, lifestyle photos, benefit infographics, and dimensional images — all from a single product photo. This reduces production costs by 60–80% compared to traditional studios. For Amazon, where 6+ high-quality images significantly boost conversion, this means you can scale visual content across thousands of SKUs without photographers or designers.

Question 10

Why are my listings being suppressed on Amazon?

Accepted Answer

The most common causes are: missing required attributes, images outside specifications, prohibited terms in titles or descriptions, incorrect categorization, and inconsistent data across variations. GLOBALD's automated audit identifies and fixes these compliance issues in bulk — turning suppressed listings back into revenue-generating ones.

Question 11

Can spreadsheets and freelancers still handle catalog management?

Accepted Answer

For operations with fewer than 100 SKUs on a single marketplace, possibly. Beyond that, complexity scales exponentially: each marketplace has different rules, each product needs adapted content, and continuous maintenance is manually unfeasible. GLOBALD automates the entire pipeline — audit, fix, optimize, and distribute — across all your channels simultaneously.

Structure Your Catalog for Agent Commerce

E-commerce companies lose up to 23% of revenue due to incomplete or inconsistent product data.

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